About This

• It's The Lip For Us - Get the most perfect, flawless pout with our long lasting lipstick formula for vivid, rich pigment in just one swipe! Each shade is formulated with lip-loving ingredients to ensure you a moisturizing boost and comfy feel.
• Non-Drying Formula - Antioxidant-rich Vitamin E nourishes your lips while avocado and Shea Butter lock in moisture. None of our Lippie formulas contain any harsh ingredients such as Parabens or Sulfates.
• Prep & Prime - Start with freshly exfoliated lips! Prime your lips with our Lippie Primer for smoother application and more comfortable wear.
• Application Tips - Line your lips with a matching Lippie Pencil; this will help you achieve the perfect finished look and give the appearance of fuller lips. If desired, you can apply your favorite Ultra Glossy Lip on top for more oomph!
• With Love, From California - It's our mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. We imagine, develop, test and manufacture all under one roof for next level colour + formulas. We pride ourselves on being 100% cruelty-free and keeping our community at the center of our world.