*RARE* Vintage Ann Haviland LILY OF THE VALLEY EDT Perfume

This is an extremely rare, full, new in box bottle of Ann Haviland's Lily of the Valley eau de toilette.

It was launched in 1939 and is long discontinued.

"Decades before beauty pioneers Estée Lauder and Elizabeth Arden released fragrances for their cosmetics brands, even before Gabrielle “Coco” Chanel put her name on the now-iconic No. 5 in 1921, Ann Haviland was a celebrated American perfumer with a creative approach to making and selling fragrance. Her motto was “A perfume for every woman and to every woman her own perfume”.

Haviland was born circa 1878 in Millington, Maryland and grew up on a family estate with a conservatory & extensive flower gardens, where she learned to identify different varieties of rose by smell. She started her own business as a perfumer around 1912. She received training from prominent French perfumer Eugene Charabot in Paris. Before long, her sensitive sense of smell had earned her the nickname of “the woman with the most wonderful nose in the world,"